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I'm Frazer, a digital product designer from London

I bring together all elements of digital design to create unique platforms and products.


Freelance web designer
Specialised in UI and web design

Experience with:
   - Anorak Digital
   - Ntrōpic Group
    - The Brand Launchers
   - Yaya Digital Consultancy

     - Figma
     - Webflow
     - Layout & typography


E-commerce store for family vineyard.

UI / UX / Web / SEO

August - November 2022

The wine produced on the Boccafolle vineyard is highly rated by expert tasters, so their online store had to live up to the same standard.

My role was to design, develop, and maintain the e-commerce platform, as well as to assist the vineyard in administrative details to allow smooth integration of the online orders into their current everyday operations.

Integrations, features, and services include; Webflow Ecommerce, automatic currency conversion, cookie consent service, custom CSS text highlight colours, dynamic product scroller, Google Analytics & Search Console, and company email/accounts creation and handling.

Product scroller (homepage)

Product page


About page