NJA
(Not Just Any) - Content production company
UI / UX / Web
May - June 2022; Jan - Mar 2023
International content production company Ntropic's UK-based arm Not Just Any (NJA) needed a brand new platform to showcase the directors on their roster, housing the work in an easily navigable platform.
During the initial phase in 2022, the design and development was from a clean slate, however there was a halt in production while the brand was realigned bringing a new colour scheme, logo, name, and iconography. Most elements and the main structure were taken from the initial designs but the new branding was weaved in to form the final product.
The project houses a lot of video elements so the process included video embeds, lightboxes, revealing video on hover interactions, but the layout was integral to the success of the site's professional feel that supports the high quality of work produced by the studio.
"Working with Frazer was like a breach of fresh air; he not only understood the brief, he lived it, breathed it and elevated the whole idea to a new level. On top of that, he's just such a nice guy with a positive, can-do attitude. As a creative, you can't ask for anything more than that. We are immensely proud of the website and would recommend him any day of the week." - Aidan Gibbons, ECD, NJA
